I’ll try to keep this short, as I suspect (and truly hope) that are you receiving a lot of letters like this one.

From a business standpoint, you shot yourself in the foot today. You had an opportunity to corner the market for smart phones in Canada by dropping your rates to a reasonable amount (where a reasonable amount is the same rate that is available from AT&T in the US, just as an example). But you blew it. Instead, you’ll (still) be taking advantage of those of us who wish to exchange data on the go.

Thanks to your so-called “new” rates, you just sold one less iPhone. In actual fact, you should know that our staff all carry brand new Blackberry Curve devices with Rogers voice/data service. We were chomping at the bit to replace them with a fleet of iPhones, but with your rates that would just open a bottomless pit of data costs for our software company. We’re not falling for it.

Your move,

–
Jordan Behan
Vancouver, BC

More sources: Brendon compares AT&T to Rogers. FuckyouRogers.com.

Update: FWIW the rate drop (to a data plan that includes 6GB for $30/mo) wasn’t enough to convince me to enter into a 3-year contract for the iPhone. Still iPhoneless, still content.